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The School Leader's Guide to Social Media
ISBN: 9781596672185
Product Code: 7218-5
©2012 / 7 X 10 inches / 256 pages
About this Title
Social media has exploded onto American culture — including our schools — giving educators a unique opportunity to shape this phenomenon into a powerful tool for improving educational leadership practices.
With real-world examples and practical tips, this essential guide shows school leaders how to address both the potential benefits and common concerns presented by social media. It is written in a clear, reader-friendly format, and covers important topics, including:
- Responding to student safety issues, such as cyberbullying and sexting
- Improving school management, communication, and professional growth
- Instructional innovation
- Twenty-first century learning
- Preparing for future social media trends
This is a must-have resource for school leaders who want to stay current and provide the best possible educational environment for learning in the 21st century.
Contents
1: An Introduction to Social Media Technology and Its Potential for Schools
Part II: Social Media and School Safety
2: Concerns and Benefits
3: Student Safety Issues
4: Encouraging Responsible Student Use of Social Media
5: Social Media and School Safety
6: Social Media and a Crisis Response
7: Developing Acceptable-Use Policies
Part III: Social Media and School Management
8: Social Media and School Leadership
9: Tools for Communication
10: Tools for Productivity
11: Tools for Professional Growth
Part IV: Social Media for Enhancing Learning
12: Twenty-First Century Knowledge, Skills, and Curricula
13: Twenty-First Century Learners
14: Social Media, Digital Technology, and Twenty-First Century Teachers
15: Instructional Leadership for Integrating Digital Social Media in Twenty-First Century Schools
16: Working with Twenty-First Century Tools
17: Gaming and Simulation as Instructional Tools
Part V: Future Trends
18: Future Trends in Social Media Technology and Digital Literacy
Resources
Appendix: Tools by Type
Reviews Write a review
Williamson and Johnston provide a crash course on what social media technology is and how school leaders can step us and lead in tapping into its true potential as an educational tool. Loaded with tons of practical tips to help in the successful implementation of social media in teaching and learning, The School Leader's Guide to Social Media is a comprehensive guide to using social media in education. —John Robinson, Principal, Newton Conover City Schools
Ever had the experience when you pick up a book (or read one electronically), and you just know from reading the first few paragraphs, it's going to be a GREAT book? That's how I felt while perusing Ronald Williamson's and J. Howard Johnston's book, The School Leader's Guide to Social Media. —Miguel Guhlin, Director of Technology Operations, San Antonio Independent School District
Related News & Media
Ronald Williamson and J. Howard Johnston wrote an article for Instructional Leader.
The School Leader's Guide to Social Media was featured in The 21st Century Principal.
Infographic: Tips for Getting Parents on Board with Social Media.
The School Leader's Guide to Social Media, by Ronald Williamson and J. Howard Johnston was reviewed in the June 2012 issue of Book News, Inc.
The School Leader's Guide to Social Media was reviewed in Library Bookwatch by The Midwest Book Review.
The School Leader's Guide to Social Media was reviewed in The 21st Century Principal.
The School Leader's Guide to Social Media was reviewed by Miguel Guhlin.
About the Author
Ronald Williamson is a professor of educational leadership at Eastern Michigan University. He previously taught at the University of North Carolina at Greensboro and served as a principal and executive director of instruction in Ann Arbor, Michigan public schools. Ron works with schools and leadership teams throughout the nation on school improvement projects and provides leadership coaching to principals as part of the Oregon GEAR UP program. He previously served as executive director of the National Middle School Association, as a member of the Middle Level Council of the National Association of Secondary School Principals, and as president of the National Forum to Accelerate Middle Grades Reform. He received the Gruhn-Long-Melton Award from NASSP in recognition of his achievement in secondary school leadership, the Teaching Excellence Award from the University of North Carolina at Greensboro, and the Alumni Teaching Excellence Award from Eastern Michigan University.
J. Howard Johnston is professor of secondary education at the University of South Florida where he prepares teachers and administrators for work in challenging school environments. His prior positions have included professor at the University of Cincinnati, where he also was dean of the Graduate School of Education and dean of the College of Education, and a junior and high school teacher and administrator in New York and Wyoming. Johnston has written more than 150 published works and has presented more than 2,000 papers, lectures, workshops and keynote addresses in all 50 United States and more than a dozen other countries. He has received university-wide teaching and research awards, and is a recipient of National Association of Secondary School Principals' Distinguished Service and Gruhn-Long-Melton awards, as well as the John Lounsbury Award from the National Middle School Association.
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